Ultimately, the key reason to keep it off Microsoft's platform is to make it less appealing, and protect both the iPad and the Mac. ![]() However, money like that is a drop in the bucket compared with how much Apple's making on iOS hardware and Mac hardware, which collectively topped more than 237 million units sold last year. It can run iTunes, but only in desktop mode. ![]() Microsoft's Surface Pro tablet with Windows 8. And when it is running on Windows 8 Pro devices that can load it, it's running in desktop mode - which can still be used with a finger, but is not optimized for it - hence a desire for a specialized version.Īn Apple spokesman declined to provide information on the company's future software plans. For one, Apple has not developed a version of iTunes for Windows 8 RT, Microsoft's version of Windows for ARM processors that runs on devices like the Surface RT. Right now, Windows 8 users can still access the store and make purchases, but it's complicated. Last September, Apple said two-thirds of iTunes downloads were coming directly from iOS devices, instead of computers (both Macs and PCs) - a staggering statistic given that built-in stores for these devices hadn't even existed five years prior. Users are increasingly getting content from iTunes on iOS devices. ![]() Apple launches redesigned iTunes 11 after delayīut how people are using iTunes and acquiring content is changing, and it's changing fast.Apple's iTunes Store at 10: A visual timeline.No iTunes for Windows 8 devices anytime soon.
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